Most people who like to make things be it furniture, tools, cake or whatever, are far more interested and therefore far better at the making part than the selling. Richard and I fall in to this category and given the opportunity Richard will try telling customers that they don’t need his workbenches, or talk himself in to extras for free to make a bench even more special for them. (When we were making furniture he was an absolute sod).
With our video series neither of us will try and talk anyone out of buying because we know that you’ll learn far more than the asking price suggests, however we did still do a lousy job of creating any marketing plan. We were too busy obsessing over every detail and pushing ourselves and our modest equipment to create a series we could be proud of.
The full series is now available to binge and we’ve had a fantastic response and couldn’t be more proud of the feedback we’ve received. But the praise has come with an overwhelming message that we haven’t sold ourselves well enough. We’ve had numerous customers explaining that they bought the series to support us, but they had no idea that it was going to be so good, and that they would learn so much. Apparently we need to make this clearer so for the first time on this blog I’m going to boast; here’s some great reviews that we’re very proud of.
“I give it a hearty thumbs up! If you are new to hand tool work, you could not find a better introduction… If you are an experienced woodworker he takes you back to some fundamentals that can make a marked improvement on the way you work… I know it has changed my methods at the bench and all for the better.” – ‘By Hand & Eye’ Author, George Walker. Read The Full Review Here.
“Richard is a great teacher. He’s clearly thought these things through and thought about how to present them to others… the flow of the videos is perfect. You don’t feel like things are rushing by nor do you feel like this thing is droning on. The videos are very clear, beautiful, and totally entertaining. If you haven’t purchased this yet, I highly recommend you do. The value is far beyond the investment.” – Joshua Klein, Publisher Mortise & Tenon Mag. Read The Full Review Here.
“Watching Richard work is an education itself… In just a few videos in Richard’s Spoon Rack series, I have picked up 5 or 6 of these little tricks. If I can borrow a bit of British, I’d say the whole series is simply brilliant.” – Shannon Rogers, Renaissance Woodworker Read The Full Review Here.
“Forget ‘tricks of the trade’, this IS the trade… This is probably the best ‘ordinary fundamentals of the craft’ instructional video series I have watched, no egotism, no nonsense, just proper knowledgeable instruction at a sensible pace.” – Matthew Platt, Workshop Heaven. Read The Full Review Here.
I’ll be adding more customer testimonials to our sales page shortly along with photos of spoon racks which customers have already completed. Read Full Details Of The Series Now