The recent horsemeat scandal took the UK by surprise with consumers disgraced by the idea that their beef isn’t what it says it is. Red meat lovers around the country are sticking with chicken ‘just in case’.
I find the idea of false labelling disgusting but I didn’t feel all that surprised to hear this news. It seems that for some time now we’ve been happy to have the wool pulled over our eyes so long as the packaging promises us the world. I haven’t watched TV for a good while but I do remember all those adverts pushing me products that could make my life complete. They find some ‘wow’ factor to grab our attention and shock us in to feeling that we must have that product, the trouble is it seems to work. The more accustomed we become the less we notice it and so in the end we’re all guilty of allowing the marketers to stray further from the truth – they do it because it works.
Whether it’s a technical name to impress us in to buying some ‘bifidus digestivum’ (‘friendly’ bacteria) filled drink or some glamorous model making sure we feel the need for the latest cosmetics we are all used to marketing that isn’t entirely honest. They tell us we’ll be healthy and beautiful but read the small print and you soon realise it’s nothing more than a sugary, falsely sweetened yoghurt and that the model’s wearing false eyelashes and been edited beyond human.
I know that labelling horsemeat as beef is taking things a step further but it made me feel like having a good rant! I guess if it had included some very tiny writing to state the contents then that would have been perfectly legal.
I heard recently that even one of the woodworking magazines Photoshopped some of their photos to make them look better. I’m not sure if this is true and to be honest it doesn’t seem all that harmful but I question why they would feel a need to do it and if the image was of a product for sale would it still be acceptable? It doesn’t matter where you look the sly hand of marketing tactics has taken hold and it’s sad to think that this culture of falsifying everything has a place within such a humble and straightforward industry as woodworking. As consumers do we really prefer buying in to something wonderful and quickly being disappointed? What ever happened to ’It does exactly what it says on the tin’?
By the way… did we mention that our workbenches contain ’Skillium Extrellium’ an extract which is guaranteed to make you ace at woodwork*
* This extract does not exist and our products can not guarantee to make you ace.